Reseller will not advertise the price of an GP Product to be below an GP Product’s MAP. Reseller will not represent the MSRP of an GP Product to be anything other than the MSRP communicated by GP for that given GP Product. Notwithstanding the foregoing, Reseller acknowledges that GP may run price promotions through its owned and operated channels from time to time featuring prices below those in this MAP Policy.

i) The MAP of GP Products applies only to the advertised price and does not apply to actual point-of-sale checkout price, which is at the sole discretion of the Reseller.

ii) Advertised prices include prices in respect to GP Products published by or on behalf of Reseller and disseminated by means of promotional methods in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage (including signage at End-User and trade conventions), as well as internet sites, social media sites, apps, video blogs, blogs, or any other electronic media. This includes any price visible on the internet prior to GP Product being placed in a customer’s virtual shopping cart or similar feature including but not limited to prices visible via auction sites, electronic bulletin
boards, browsers, portals, pop-ups, tweets, posts, and other methods of publication, even if through links or another website. Reseller may not include statements such as and similar to, “click here for best price,” or “click here for business pricing” or “click here to see pricing”, or use automated
bounceback pricing emails, forms and automatic price display for GP Products prior to such products being placed in a customer’s virtual shopping cart or similar feature. Any online “business price” must adhere to MAP.

iii) GP will consider Reseller’s actual advertised price to be the price at which an GP Product is offered by or on behalf of Reseller to an End-User (potential or actual) after applying all discounts, rebates, allowances, and similar price reductions advertised by or on behalf of Reseller in connection with the GP Product, excluding certain taxes and shipment charges paid by the customer.

iv) Except for GP approved bundles, Reseller must not bundle, package, or otherwise advertise, with or without a discount, any:

a) GP Products for sale together;
b) GP Product and non-GP Products together; or
c) Multiple GP Products, or multiple GP Products and non-GP Products at an advertised total price lower than the aggregated MAP for each GP Product included in the bundle.

v) GP may, at its sole discretion, on GP websites, provide a list of GP Products that are exempt in whole or in part from the provisions of this MAP Policy through a MAP Amnesty Program within a specific time period. Traditionally, GP announces MAP Amnesty Programs during the following periods:
1 week in Summer and 3 weeks during the Q4 holidays (including the Black Friday / Cyber Week / pre-New Year period) and may add additional periods at its sole discretion.

vi) This MAP Policy does not apply to labels or stickers displaying the actual pricing to End Users when adhered onto physical GP Product to be sold in-person by Reseller to End Users. Reseller may not publish or otherwise disseminate scans, photographs, or other visual reproductions of such physical labels or stickers.

vii) This MAP Policy does not apply to in-store signage that is displayed only in the store and is not distributed to actual or potential customers.

viii) This MAP Policy does not apply to actual prices of GP Product communicated by Reseller directly to an individual End-User in person, by telephone or by individual email response.

ix) It is not the intent or purpose of this MAP Policy to restrict, coerce, force, or reach agreement with a Reseller to charge a particular price for any GP Product.